The truth is blogging is not dead in 2019.
In fact, it is just as relevant if not more so than it has been in the past.
Content is King
When it comes to inbound marketing and ranking in search engines, content is king.
Here is the simple breakdown: every piece of content on your website matters.
Your content is more than just your blog though.
The user experience is what matters.
Google is Smarter
The user is the queen, but Google still matters a great deal.
Artificial intelligence and machine learning mean Google is smarter than ever.
Good, relevant blog posts are essential to earning organic traffic, likes, and shares than ever before.
Users are Looking for Answers
Think of the world as it is today.
Most users are using Google and other search engines to find specific answers.
Where is this business?
What are the hours?
How far is it from me?
What do products or services cost?
Alternatively, apart from shopping questions, they are also looking for solutions to problems.
The more of these solutions your company blog offers, the more traffic you will get in your niche.
Keywords Matter
As mentioned under content, keywords matter.
They matter everywhere, but especially in your blog.
Think of the number of searches performed with features like Hey Siri, Hey Alexa and Ok Google.
The things people are searching for are answers made up of keywords.
The more keywords your posts have, and the denser those words are without sounding unnatural, the better.
This traffic comes from search, and regular content and website updates is the key to that search traffic.
This will increase your rankings in search for those topics.
This is how you get more organic traffic.
While the principle itself sounds simple, the execution can be more complex.
This principle is a simple but often overlooked one.
Blogging is not dead, nor is it even dying.
Blogging and SEO are alive and well in 2019, and may matter even more than ever.
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