Late last year, it set up its first shop/ outlet in India, using a never-seen-before invite-based system.
All this is made possible thanks to a genius pool of marketers.
It is available in India through online shopping websites at INR 16,999, a mid-range smartphone.
The rig is available in two colors, Onyx and Ceramic.
The Onyx variant is priced considerably higher at Rs.
22,999 and is expectedly a limited edition, although no availability details have been announced for India yet.
In India, were limited to the Onyx variant, another word for black.
The devices metal frame is grey, with a striped texture that further enhances the look of the handset.
